Of all the new trends that I see developing, the most significant is probably the new wave of mobile media. The most effective way to communicate is through video and the technology continues to reflect the new consumer mind state of on demand programming. When TV recording capabilities were first introduced, it changed the landscape of media and entertainment.
Not long after that revolutionary breakthrough, we are beginning to see the first signs of an on-demand world on mobile devices. With the mobile device screen sizes getting larger and the Networks getting faster, the sky is the limit. There are already programs that all ow you to watch a live television program on a mobile device. As the cellular infrastructure continues to improve, we will see better resolution and faster connection speeds.
While in the Entertainment Business Masters program at Full-Sail, I have learned a great deal about the many ways that the Entertainment industry can be impacted by breakthroughs in technology.
I plan on using my new expertise, to exploit the mobile advertising wave that is on the horizon. The small screen size was a major issue for mobile advertiser in the past but the new wave of tablets have eliminated many of the restrictions that prevented mobile advertising from being a viable option for many companies. Having gained the knowledge of digital advertising and marketing principles can now advise companies and develop strategies for successful mobile marketing campaigns.