On Friday November 12, 2010 Jay –Z announced the signing of Jay Electronica to Roc Nation. This came as surprise to many including Sean “Diddy” Combs who was the unofficial manager of Jay Electronica and had hopes of signing him to his Bad Boy imprint. The decision to sign with Jay-z's ROC Nation led to an interesting twitter exchange between the two.
First, Diddy expresses disappointment in a twitter post that was seemingly directed at Jay Electronica.
The posting of this tweet prompted twitter followers to post several responses speculating that the comment could have been directed at either Jay-Z or Electronica.
Then, Erykah Badu (the mother of Jay Electronica’s daughter) tweeted shortly after …
The next day, Diddy made a half-hearted attempt to clear the air with this tweet.
Electronica responded to Diddy with the following comments.
Diddy responded with:
…wanna do is see you win! All love.
And Jay Electronica made this statement to end the conversation.
Diddy is obviously hurt at the missed opportunity of signing Jay Electronica and he has never made any direct statement to indicate otherwise. Diddy of all people should know that the business is never personal and to make a business decision solely based on a friendship would be foolish. After all, he has a very well established reputation of verbally abusing and taking advantage of his artists. Day 26, Shyne, The Lox, Black Rob, G-dep, Mase, (and pretty much everyone else who has been signed to Diddy) have all made claims of shady business practices on the part of Diddy. Although Diddy seemingly continues be successful, his lack of integrity will always hold him back. Whether or not all these things are true is not necessarily important. The fact still remains that the rumors have let to a consensus on Diddy as a shady businessman. That’s not to say he couldn’t change his reputation but he has a long way to go. As for Jay Electronica…. Who can blame you??