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Sunday, February 6, 2011

Steve Stoute: Marketing and Brand Management

INFLUENCERS in-depth Series / STEVE STOUTE from R+I creative on Vimeo.

In this video Steve Stoute provides us with some important insights on what makes people and things cool as well as some of the strategies that he has used in his business Translation marketing (a company that arranges strategic partnerships between Pop Culture icons - Jay-Z, Gwen Stefani, Lebron James, Justin Timberlake, etc. - and Fortune 500 companies.) He also touches on some successful and unsuccessful marketing strategies and the reasons why they either work or do not work. He goes on to explain the effect that the demise of the record industry has had on the marketing and advertising industries. "We must ultimately identify what success looks like and effectively manage the route to success."