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Sunday, May 29, 2011

The Pac-12 New Media Rights Deal

The Pac-10 conference is now the Pac-12 and they have just signed a 12-year media rights deal with ESPN and FOX. The deal will reportedly net the conference around $3 billion with $21 million a year going to each program. The two networks will share game coverage and take turns broadcasting the conference championship game.

The Pac-12 conference also announced the establishment of a new company called Pac-12 Media Enterprises and a new Pac-12 Network dedicated to the distribution of content on all platforms and devices. This landmark deal is the largest ever in collegiate athletics. The deal marks the first time that the Pac-12’s institutions would share equally in the revenues generated by the new deal.

The following articles and videos give further details on the deal: